Stop Leaving Money On The Table!

Why do you insist on serving the same content to dial up and broadband users? Stop allowing dial up users to determine the content for your entire site! Leave broadband users in awe - and continue optimizing for dial up visitors! Speed past the competition, and leave them wondering how! Are you serious about making money on the web? If you want to blast your conversion rates, this is the secret weapon you've been looking for!

Dear Friend,

Thank you for visiting my website. I have a philosophy I'd like to share with you. All visitors to my web properties are special. I cater to each visitor the best that I can. This has proven to be a very successful formula over the years.

I'm about to tell you something that will revolutionize the way you view web visitors. Savvy marketers know that demographics are a gold mine. Until now, you couldn't figure out the most important web demographic of all - the connection speed of your website visitors.

If you've been marketing on the net for as long as I have, you certainly know that striking a balance between content and load time is always important. If you load your site with sharp graphics and flash, you risk losing visitors who won't wait. Let me rephrase that. YOU WILL LOSE VISITORS THAT WON'T WAIT. Everyone doesn't have a broadband connection, and you just can't afford to overload those that don't.

If you go thin on media to include everyone, you don't look so hot to the high speed internet crowd. Broadband users appreciate great content.

It doesn't have to be that way. What if you could determine the speed of your visitors on a case by case basis? Would you deliver specially tailored content to them? Of course you would. Even better, imagine if you could determine their speed, and provide content to them without them even knowing. Can you make more money that way? Of course you can.

Here are some things that the website speed machine can do for you:

- Send your dial-up visitors to a lean and fast page.

FACT: People hate waiting. Don't try to make a dial-up visitor wait for a ton of bells and whistles they'd rather not wait on. It won't work, and poof! They're banging on their back button, missing what you needed them to see.

- Send your broadband visitors to their own souped up page.

FACT: People who have broadband like the bells and whistles. That's why we have broadband. Don't make your broadband users view a stripped down page just so you don't lose the dial-up crowd.

- Increase conversion rates.

FACT: If you give people tailored content for something as important as their connection speed, there's no way you won't increase conversions. Not only do you not want to slow down dial-up visitors, you also don't want to make them think they 're missing something if they don't wait. You also don't want high speed visitors to think that you have a 1995 web page meant for people who crawl along the highway.

If you aren't using the website speed machine, you are alienating someone! What does that mean? It means that you are making less money than you could be!

The best thing about the Website Speed Machine is that it does this with no action by the visitor. They don't need to think, click, or even sneeze. The website speed machine gives them the proper content for their speed automatically.

I DON'T CARE WHAT KIND OF BUSINES YOU RUN. If you want to communicate to your visitors in the most effective manner, this is for you. Whether you're an affiliate marketer, adsense jockey, or sell your own products, the Website Speed Machine will make you money.

If you can provide a richer media experience to those that can handle it, and a fast surfing experience to those that need it, there's no way you won't get more visitors to do exactly what you want, and wind up with a bigger paycheck at the end of each and every day.

You probably have a few questions. As luck would have it, we have a few answers.

Can't I just make an entry page and ask the visitor for their connection speed?

Sure you can, but we all know what will happen. For one thing, you don't want to a visitor thinking about how your website works. You want them buying or clicking or doing whatever else you'd like them to do. You don't want them to think about their connection speed. You sure don't want them clicking one speed, then their back button, then the next speed. All of these things distract from what you are hoping to accomplish. You want any such moves to be determined by you, not the user.

I can't find connection speeds in my web statistics. How do I know if I even have users of different speeds?

That's why you need the Website Speed Machine. You CERTAINLY have users of different speeds. The Website Speed Machine keeps statistics for connections above and below your cut-off point, so you know how much effort to put into each market segment.

Does this mean I have to build one site for broadband and one site for dial-up?

No. Sometimes that's the best thing and sometimes it isn't. The Website speed machine will also allow you to use zones to add sitewide elements. For instance, you use one version of your website, but the broadband users also get audio, video, or a souped up navigation system. If you choose, the dial up users see the regular version, and are unaware there there even is a different version. Don't distract the the high or low speed users by offering them a choice or suggesting that there is anything different. Spend that energy selling them something.

Would you like to be notified?

We won't ask you for an email. Just bookmark and look again in a week.